W H A A T Z    D E S I G N    

In 2024, Dr. James' design will undergo a transformation compared to previous years.

Over the past two decades, there has been a growing focus on niche markets across different parts of the world.

From 2004, we proudly pioneered the concept of developing cosmetics exclusively tailored for the African market, making us the first Thai company to do so.

This stands as a notable example of our commitment to catering to niche markets.

However, now the company is producing designs for the worldwide market. 

Our unique design philosophy, called Whaatz design, 

is defined by a focus on natural man-made, minimal, organic, freedom, and peaceful 

while also intervening in everlasting contemporary design. 

This design philosophy is applied to a diverse range of products, including cosmetics, accessories, as well as a new segment in real estate.